While the prestige and glamor surrounding Wall Street and New York’s financial district presents to the world at large the image of a city dominated by multinational corporations and other gargantuan businesses, it is small business that is truly the beating heart of the city itself. With media focus drawn to Downtown Manhattan’s Financial District, it’s easy to forget that Midtown Manhattan is above and beyond the largest commercial center in the United States. Midtown, while home to such tourist attractions as Times Square and the high-end shops on Fifth Avenue, also houses more small businesses than any other place in the United States.
Continuing our Lifestyle series, Envision More looks at small businesses in and around the New York City area, chronicling the work done by both raggedy upstarts and long-established family businesses. It is these outfits that compose the backbone of America’s service economy and, consequently, they drive the American economy as a whole.
DayTraderJobs.com Inc. currently is run out of an office in Manhattan. Founded by Ara Mehetarian, a veteran of the financial services industry, the business itself exists solely on the web (daytraderjobs.com) as a platform to serve businesses in finance. Designed and operated to be purposefully niche, DayTraderJobs.com focuses solely on providing services to the core of the financial trading industry.
“Easy to use interface, quick information, and low intervention from the
service provider,” explains Ara Mehetarian, founder of Day Trader Jobs Incorporated, “After years of working as a Quality Assurance Manager for software development in the financial services industry, I learned how the business works, what the people need from a technical perspective. [With DayTraderJobs.com] we created for the recruiter and the prospective jobseeker an interface that allows them to complete their business with ease.”
Mehetarian, after years in the financial sector, was inspired to start the business after he noticed that many large companies had trouble with recruitment. “[Throughout the course of my work], I became involved in recruiting business developers in the insurance and mortgage industry. Here I became acquainted with the needs of recruiters in the financial sector,” explains Mehetarian. DayTraderJobs.com, a brain-child fostered after years of dealing with improper and inefficient recruitment techniques, was created to streamline the process of recruitment within the financial sector.
Running small business in New York City has brought its own set of challenges, as well as unique opportunities. “Like with all dot-coms the biggest hurdle is reach, and providing real results,” says Mehetarian. More optimistically, he notes that, “operating from the center of the world, connections are consolidated through sound and transparent business dealings. New York City amplifies the results necessary for expanding our business and helps us to reach those who will greatly benefit from our service.”
Envision More also sat down with Daniel Dabek, one of the few employees Mehetarian has hired to help run the fledgling operation. “I am a full-time proprietary trader and also a full-time business development manager through DayTraderJobs.com Incorporated. I basically incubate ideas and make them a reality,” Dabek explains. He further notes, “for me, as a day trader, DayTraderJobs.com resonated with necessity; a hub where the world can connect to day trading. I just had to become a part of it.” Dabek, a full-time day trader, was intrigued by the idea of such an integrated job-application system and noted that, like Mehetarian, the industry needed a better process for the recruitment of new individuals.
Both men, having long and successful careers behind them working for other individuals, have jumped feet-first into this new endeavor, exhibiting extraordinary optimism for the work they are doing now. Regarding the near future of the company, Mehetarian states that “[Within five years], there is no doubt that DayTraderJobs.com will be a standard in this industry. No hedge fund, proprietary trading company, or financial services firm will find their candidates through any other recruiting service.”
Copyright Dan Downs 2010
